As Creators Become More Community-Oriented, Where Do Brands Fit?

Since the early days of social media, follower count has been used as one of the most important measures of success for creators. Brands looked to partner with the biggest names on every platform—and to grow their channels quickly, creators were incentivized to pump out trendy content and go viral. But recently, we’ve seen some[...] Learn More

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3 Tips for Activating Creator Campaigns in the Metaverse

The metaverse has become an imaginative testing ground for online gaming, social media, and virtual and augmented reality. But as an emerging and largely unexplored medium, there’s a growing opportunity for brands to jump into the metaverse, too. With the metaverse market expected to continue skyrocketing in size and value—research predicts its value of $500[...] Learn More

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