SHERMAN OAKS, Calif.–(BUSINESS WIRE)–BEN Group, Inc., which connects global brands to consumers through the power of popular entertainment, announced today that its influencer marketing and brand integration business, BEN, closed another record-breaking year, increasing 2018 revenue by 52 percent over its 2017 performance. BEN delivered over 6,200 brand integrations during 2018, representing an estimated total media value of over $1.5 billion – a 50% percent increase over 2017.
The BEN business had its highest-grossing fourth quarter yet, with revenue up 72 percent compared to Q4 2017. This continued record success was bolstered by the addition of Chick-Fil-A, Trojan Magnum, iFit, Lenovo, Redbox, Google UK, TechStyle, Playbrush and Verizon’s Visible to its expanding client roster. Greenlight, BEN Group’s rights clearance and product licensing division, also had a successful quarter, including securing the advertising rights of legendary jazz artist Ella Fitzgerald.
This past quarter, the BEN business also advanced the development of its proprietary deep learning technology to help brand marketers better predict and improve upon the success of their entertainment marketing campaigns. BEN’s custom-built deep learning algorithms provide brand marketers with predictive analytics to help increase campaign effectiveness and overall ROI. Through the application of BEN’s AI, streaming service provider Philo was able to improve the click-through-rate of its influencer marketing campaigns by 172 percent and reduce the number of views it took for the company to acquire subscriptions by 1000%.
“I’m incredibly proud of the hard work our team has put into helping BEN achieve continued success,” said Ricky Ray Butler, CEO of BEN Group. “We believe 2019 will be our strongest year ever. Our proprietary deep learning algorithms are continually improving the effectiveness of our client campaigns and the efficiency of our business. Combined with our industry-leading expertise, we’re offering brands something unique in the marketplace: the ability to predict results.”
About BEN Group, Inc.
BEN Group Inc. connects global brands to consumers through the power of popular entertainment. BEN Group is comprised of two companies: BEN and Greenlight. BEN is a global entertainment marketing company leveraging deep learning technology to better predict and improve the success of brand integration and influencer marketing campaigns. BEN’s client roster includes Microsoft, General Motors, Dyson, Ubisoft, Unilever, P&G, and General Mills. Greenlight offers brands unmatched expertise in global rights clearance and licensing with integrated solutions for music, photos, film, TV, celebrity, and iconic talent. Greenlight’s roster of celebrity legends, including Albert Einstein, Steve McQueen, Thomas Edison, Sophia Loren and Charlie Chaplin, provides brands with opportunities for instant recognition, positive perception, and global appeal. Greenlight’s client roster includes Hallmark, Tag Heuer, Canon, L’Oréal, Salesforce, Vodafone, BBDO, Dentsu, Ogilvy, JWT, and Saatchi & Saatchi.