Welcome to our hub for everything you need to know about BEN’s involvement in Cannes Lions 2019.
WHO, WHAT, WHEN & WHERE
Aside from the festival itself, we’re involved in a number of different events over the course of the week including The Drum Arms, Brand Innovators, and RTL Adconnect. Explore our schedule below to connect with us at the festival!
Tuesday, June 18. 10:30am-11:30am
“The unexpected revolution AI is bringing to entertainment”
Are you a brand or agency looking to explore AI but don’t know where to start? If so, this is a session you won’t want to miss. Gordon Young, Editor-in-chief of The Drum, and Ricky Ray Butler, CEO of BEN, will discuss how AI is impacting and revolutionizing entertainment, content and advertising today. Register to join here.
Wednesday, June 19. 2pm
“Building Cultural Relevance Through Brand Purpose & Authenticity”
SVP of Marketing, Strategy & Insights, Aaron Frank will be moderating a roundtable at the Carlton Beach (58 Boulevard de la Croisette) featuring 9 senior executives from brand like Samsung, The Hershey Company, Anheuser Busch, and more! Brand representatives are welcome to join, please email Jessica.email@example.com to be added to the list.
Wednesday, June 19
Greenlight’s Director of Client Services, Sonia Bouadma will participate in Co-sponsorship Panel Session on “How to Use Entertainment in your Advertising.”
Friday, June 21. 12-12:30pm. Palais II Stage.
“AI vs. Emotion: Their Roles in the Future of Content”
In a society where consumers are inundated with content, predicting which programming will keep viewers glued to the screen – and to a brand’s message – can be difficult. AI’s ability to analyze millions of pieces of content to find patterns and insights that most humans would miss can help content creators identify which settings, storylines, characters, or topics will engage audiences most. Hear from Award-Winning producer, Lori McCreary, President of Fine Brothers Entertainment, and BEN’s SVP of Global Strategic Partnerships, Caressa Douglas. Session requires a Cannes Lions Festival Pass.
HOW TO MEET UP WITH US
If you’d like to meet with a representative from BEN, send us an email at firstname.lastname@example.org and we’ll help you get in contact with the right person!