Gaming’s moment has officially arrived. At the end of 2019, the gaming community already included more than 2.5 billion gamers worldwide who spent over $152 billion to enjoy their favorites across all platforms. That’s more than double the revenue the movie and music industries received combined over the same time period. Gaming-related entertainment has also skyrocketed. Twitch viewers live-streamed a total of 2.7+ billion hours in Q2 2020, while esports leagues began broadcasting content on ESPN (StreamElements).
Gaming influencers are often the best way to reach gaming audiences, but they have suffered from some of the same challenges as Hollywood celebrities and executives — ranging from #MeToo callouts to offensive comments and content. How can brands navigate the rapidly growing yet complex gaming landscape to reach audiences in an authentic way?