What Brands Forget Most in Influencer Marketing
MatPat and Stephanie Patrick talk about goals and what brands need to do to find success.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
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BEN at Cannes Lions 2019
Welcome to our hub for everything you need to know about BEN’s involvement in Cannes Lions 2019. WHO, WHAT, WHEN & WHERE Aside from the festival itself, we’re involved in a number of different events over the course of the week including The Drum Arms, Brand Innovators, and RTL Adconnect. Explore our schedule below to[...] Learn More
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BEN Establishes Music Supervision Service for Producing Partners
In the spirit of providing our producing partners the resources they need, BEN has established a seasoned music supervision team as part of a new offering for producers.
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Branded Entertainment Network CEO and VidSummit Founder Release Podcast Series
‘Creative Disruption’ to Discuss Converging Worlds of Advertising, Entertainment and Data
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BEN Group Announces 6th Consecutive Record-Breaking Quarter
Growth Accompanied by Client Wins and Advancement of AI offerings
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BEN Announces Record Quarter 4 and Annual Revenue in 2018
The BEN business had its highest-grossing fourth quarter yet, with revenue up 72 percent compared to Q4 2017 and YOY revenue up 52%.
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How Philo Increased Sales by 10x
As a result of working with BEN’s AI platform, Philo increased the click-through-rate by 172 percent above previous influencer campaigns. The resulting campaign upped Philo's subscription conversion rate by a factor of 10!
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Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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The Rise of Anthology Series and Why Brands Should Work With Them
We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
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Strategies for Influencer Marketing on Every Platform
Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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