AI Can’t Replicate Creativity—But It Can Improve It

In the world of influencer marketing, creative AI can aid both sides of the industry by enabling brands to reach their audiences while giving creators the freedom to focus on their craft. The result? Productive brand-creator relationships that generate more impactful content, driving better engagement and conversions across the board.

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Run ads or place products in-show? Both are best, research finds

Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: why not try both? Using both in-show product placements alongside traditional 30-second ads may be the best way to[...] Learn More

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Streamers Have Fallen for Digital Product Placement, but Buyers Aren’t Yet Sold

Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table—and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M’s digitally appearing on a table in an episode of Prime Video’s series[...] Learn More

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Back to School Watch Guide

Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is almost in session! Look at this month’s entertainment guide and get up to speed on theatrical and streaming releases you can’t miss in August. Or take a trip down memory lane with these back-to-school favorites.

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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro

When a car accident in 2002 rendered her an amputee paralyzed from the waist down, Marcela Marañon struggled to come to terms with her disability. But despite the challenges that came with this life-altering experience, Marcela eventually blossomed into an outspoken advocate, posting on platforms like Instagram, Facebook, and TikTok to share inspiring messages about her life as a wheelchair user.

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How Brands Can Make Pride Last All Year Long

With more access to information than ever, today’s consumers approach brands with a significant degree of skepticism—in fact, a 2021 survey found that 71% of consumers had little faith that brands would deliver on their promises. And while consumers expect brands to take a stand on social issues, they’re also quick to call them out when they feel a brand’s messaging rings hollow.

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