Product Placement’s Increasing Lifetime Value
Nearly every broadcast and cable network now partners with a streaming platform, creating a second life for programming—and the brands featured inside the content.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
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The 73rd Emmy Awards
The 73rd Emmy Awards highlighted the importance of streaming platforms to the entertainment industry.
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Streaming’s Top Content: August 2021
See the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from August 2021.
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National Hispanic Heritage Month
Check out the events we have lined up and content recommendations as we Celebrate National Hispanic Heritage Month.
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The 2021 MTV Video Music Awards
The 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.
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Head ‘Back 2 School’ with These Timeless Shows & Films
It's back-to-school time! We're bringing the classroom to you with our favorite films and shows to watch in History, Biology, Phys Ed, and Music.
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Streaming’s Top Content: July 2021
See the Top 10 in streaming original TV series, streaming original films, linear TV series on streaming, and music videos on YouTube from June 2021.
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BEN Take 5 with GM’s Head of Branded Entertainment
BEN connected with GM's Head of Branded Entertainment, Sarah Schrode to discuss the company’s vision for the future of entertainment marketing.
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Product Placement, Now Starring in the Streaming Era
Brands are increasingly spending big bucks to get their goods featured in shows and films as the rules of marketing change and viewers’ attention fades.
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Celebrate the Olympic Spirit with Films, Shows and Music
The world's best athletes have come together to compete, so we compiled the best sports-themed stories and songs to enjoy in between events.
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Broadcast TV: Coming Soon to a Streaming Platform Near You
According to a May 2021 Nielsen report, streaming now accounts for a slightly higher share of all video viewing than Broadcast TV. The big takeaway for marketers is that linear viewership is not the complete picture of that piece of content’s reach. As broadcast networks redirect resources and attention to developing in-house streaming platforms, they[...] Learn More
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BEN Group Drives Historic Business Growth as Hollywood Productions, Social Media Content Return to Pre-Pandemic Levels
In H1, BEN Group Expanded its Team; Heightened Proprietary AI and Data Capabilities; Signed Major New Clients; and Executed Groundbreaking Campaigns.
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Talk to BEN’s Influencer Marketing and Product Placement teams about how we can help you achieve your brand goals.