Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Brands that align themselves with the right personalities will see real engagement, not the fake kind.
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Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
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"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
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Top talent such as Richie Le, OKBaby and Ashely Nicole will help educate audiences around the realities of the disease, bringing awareness and opportunities to fight back.
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Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
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While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
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