BEN Group Announces 6th Consecutive Record-Breaking Quarter
Growth Accompanied by Client Wins and Advancement of AI offerings
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BEN Announces Record Quarter 4 and Annual Revenue in 2018
The BEN business had its highest-grossing fourth quarter yet, with revenue up 72 percent compared to Q4 2017 and YOY revenue up 52%.
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How Philo Increased Sales by 10x
As a result of working with BEN’s AI platform, Philo increased the click-through-rate by 172 percent above previous influencer campaigns. The resulting campaign upped Philo's subscription conversion rate by a factor of 10!
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Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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The Rise of Anthology Series and Why Brands Should Work With Them
We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
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Strategies for Influencer Marketing on Every Platform
Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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How to Use AI to Scale Your Influencer Marketing Campaigns
Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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Why Non-Gaming Companies Should Reach Gaming Audiences
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Faux Influencers. Are They Just Like You?
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
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How Brands Can Play the Driving Role in the Evolving Influencer Marketing Arena
Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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