Influencer Integrations Drive Campaign Success
Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
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Five Steps to Making the Most Impact from Influencer Marketing
While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
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How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.
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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration
With audiences harder than ever to reach through traditional advertising, marketers are turning to brand integration as a way to break through the clutter during the all-important holiday season. Brand integration in film, television and, increasingly, influencer channels present robust opportunities for marketers to reach audiences by leveraging a behavior consumer often indulge in over[...] Learn More
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Keep a Step Ahead: Embrace New Social Media Platforms for Influencer Marketing
Times change swiftly in the world of marketing and advertising. Here are a few tips to steer you through the next iteration of influencer marketing.
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Top Tips for Brand Integration
Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.
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Branded Entertainment Network Continues Record Year with Highest Grossing Quarter Ever
Branded Entertainment Network announced today that the company is continuing its record-breaking year with April-June 2018 being its highest grossing quarter in BEN Group’s history.
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BEN Cares Volunteer Day
Branded Entertainment Network organized volunteer days in New York, Los Angeles, and Provo to serve our communities that support us.
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The Definitive Guide to Brand Integration
With more than 35 years of experience under our belt, we have learned that the most effective brand integration needs to be planned and executed as a holistic strategy, stresses Ricky Ray Butler, CEO at BEN.
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Why Marketers Should Let Brand Integration History Repeat Itself
Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.
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