Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
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The Rise of Anthology Series and Why Brands Should Work With Them
We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
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Strategies for Influencer Marketing on Every Platform
Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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How to Use AI to Scale Your Influencer Marketing Campaigns
Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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Why Non-Gaming Companies Should Reach Gaming Audiences
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Faux Influencers. Are They Just Like You?
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
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How Brands Can Play the Driving Role in the Evolving Influencer Marketing Arena
Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns
BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
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A Closer Look at Binge Watching & Streaming
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
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Susan G. Komen Partners with BEN for Breast Cancer Awareness Campaign
Top talent such as Richie Le, OKBaby and Ashely Nicole will help educate audiences around the realities of the disease, bringing awareness and opportunities to fight back.
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