The 2021 MTV Video Music Awards

The 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.

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Broadcast TV: Coming Soon to a Streaming Platform Near You

According to a May 2021 Nielsen report, streaming now accounts for a slightly higher share of all video viewing than Broadcast TV. The big takeaway for marketers is that linear viewership is not the complete picture of that piece of content’s reach. As broadcast networks redirect resources and attention to developing in-house streaming platforms, they[...] Learn More

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Streaming’s Top Content: June 2021

See the Top 10 in streaming original TV series, streaming original films, linear TV series on streaming, and music videos on YouTube from June 2021.

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Gossip Girl revival is luxury’s new gateway to Gen Z

With the premiere of HBO Max’s Gossip Girl reboot, established and emerging luxury brands have a new avenue for reaching the next generation of consumers. The new Gossip Girl, which debuts on the streaming platform on July 8 in the United States, follows the glamorous and scandalous lives of high schoolers in New York in[...] Learn More

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The Streaming Future Is Now

The power and pervasiveness of streaming platforms—and the consumer demand for the content they provide—will only continue to grow.

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