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Executing Global Influencer Campaigns

Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising.

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Product Placement Integration

A new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More

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Branded Entertainment Network Partners with the Producers Guild of America

Branded Entertainment Network (BEN) has formed a partnership with the Producers Guild of America (PGA) which will provide BEN Clients with brand integration opportunities in film, television and new media. By year’s end, BEN will have managed 5,000 brand integrations. PGA National Executive Director Vance Van Petten added, “For Producers trying to navigate and fund[...] Learn More

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4 Rules to Working with Influencers

Social-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her[...] Learn More

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