Key Takeaways

While the Peloton product placement saga underscored the importance of agency representation, it also showcased how brand integrations can immediately become central to cultural conversations. Despite Covid’s recent Omicron surge, you can’t keep audiences away from Spidey — a ray of hope for the theater industry. TikTok’s impact on the music industry is undeniable and will only continue to grow as the platform’s popularity also continues to rise. Major accomplishments were made by Hollywood unions during 2021, especially during a shifting landscape, setting the industry up for continued success in 2022. This year’s lackluster Golden Globes demonstrates how calls for Diversity and Inclusion are flipping the script in Hollywood by holding studios and film organizations to new levels of accountability.

And Just Like That, Peloton’s Product Placement Saga Became a News Sensation [SPOILER]
If there was ever proof for the power of product placement it came in the much buzzed about Peloton scene in “And Just Like That”. The integration and its link to a character’s death further underscored the importance of agency representation for brands to prevent these kinds of integration moments. ​— READ MORE

‘Spider-Man: No Way Home’ Takes Over No. 8 Spot On All-Time Global Box Office Chart
After four weekends at the Box Office, the latest Spider-Man film’s worldwide cumulative increased to $1.53 Billion making it the No 8 movie on the all-time global chart. The film was released in 63 overseas markets with the notable exception of China. — READ MORE

430 Individual Songs Surpassed 1 Billion Views Each as TikTok “Sounds” in 2021
This finding, reported by ByteDance/TikTok’s 2021 Music report, is three times more than the 175 songs that  reached the billion-view mark in 2020. The report also revealed that Hip Hop/Rap was the most popular genre amongst users and that Latin music was the fastest-growing genre on the platform in the US. It also noted that over 175 songs that trended on the platform in 2021 also charted on the Billboard Hot 100. — READ MORE

How Unions Saved Hollywood During the Pandemic and the 2022 Year Ahead
Working cooperatively with the industry’s companies, Hollywood’s guilds and unions adopted Covid-19 protocols that got production booming and their members safely back to work, all the while averting strikes that would have crippled recovery efforts. — READ MORE

2022 Golden Globes: The Award Show No One Could Watch
The 2022 awards show season is officially underway with a muted Golden Globes ceremony on Jan. 9, which took place behind closed doors following criticism of the Hollywood Foreign Press Association last year. The Globes are typically a preview for the award season to come – a positive sign for Netflix who won big with the Best Dramatic Film award for “Power of the Dog”. — READ MORE​​