Key Takeaways

Major entertainment players continue to shift corporate strategies towards “all in” on streaming. Streamers are investing heavily in global content as this content finds massive viewership success with U.S. audiences, creating more space for brands to invest. Networks and Platforms have begun slating content around cultural tentpoles to support DE&I efforts. Streaming giant Netflix has shared new data in efforts to be more transparent with talent and creators. HBO Max projects increase in viewership by end of 2021, showing massive improvement as the platform fights for a top spot in the never-ending streaming wars. IATSE finds some middle ground, and the strike has been averted.

Squid Game Is Netflix’s “Biggest Ever” Series Launch
The South Korean dystopian series was No.1 on Netflix’s top 10 lists in 94 different countries and the first-ever Korean series to reach No.1 in the United States on Netflix. Streaming platforms have opened opportunities for content to become global sensations around the world, and “Squid Games” is yet another piece of content to prove global content is reaching U.S. audiences. — READ MORE

Biggest Talent Agency Merger In Decades: CAA To Acquire ICM
The announcement that Creative Artist Agency (CAA) has plans to acquire its chief rival ICM, brings their collective strengths together for more viable talent representation at a time when studio-owning conglomerates are leaning heavily into streaming as the future of entertainment consumption. This unprecedented merger shows the increasing industry shift to “all in” on streaming. — READ MORE

Television Networks Celebrate Hispanic Heritage Month
In honor of Hispanic Heritage month, television networks unveiled slates of themed content including new campaigns, sports broadcasting, live specials and more. Streaming platforms showcased curated catalogs of Latinx content highlighting Hispanic and Latinx talent and creators. — READ MORE

Netflix Releases New Data On Most Popular TV Shows and Movies
Ted Sarandos, Netflix’s co-CEO and chief content officer, revealed the “most comprehensive look so far” at the streamer’s top 10 TV shows and movies. Sarandos shared Netflix’s most popular series within a 28 day window. Netflix is embracing more transparency as many advertisers are making the shift to streaming platforms that are willing to share viewership data. — READ MORE

HBO Max Will Reach Nearly 80 Million US Viewers in 2021
Insider Intelligence released a new report stating HBO Max will have nearly 80 million monthly viewers this year and is on track to surpass 100 million viewers by the end of 2023. This is a significant improvement from previous projections. The increase in monthly viewers is largely credited to HBO cleaning up the confusing assortment of services and streamlining subscriptions through HBO Max and rebranding HBO domains to one centralized HBO Max name. — READ MORE

IATSE Strike Is Averted
Recent news broke that an agreement has been outlined and the strike has been averted, preventing many of Hollywood’s biggest productions from going on an indefinite hiatus. While this is great news for many and a step in the right direction for IATSE, there is still room for improvement in the coming years to establish a better work environment and pay for those in the entertainment industry. However, for now it can be considered a win, especially after a long hiatus and a backlog of productions recovering from the COIVID pandemic. — READ MORE