In a year when the entertainment industry—and with it more traditional forms of advertising and marketing—were heavily impacted by global events, brands turned to product placement to reach their audiences and make an impact.
With a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, it was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we helped execute in 2020.
Old Navy | Queer Eye | Netflix
Zillow | Like A Boss (Film)
G.H. Mumm | La isla de las tentaciones
Microsoft | Elite | Netflix
Cadillac | Ray Donovan | Showtime
Skype | Defending Jacob | Apple TV+
Absolut | Merry Liddle Christmas
Doritos | Little Voice | Apple TV+
Ruffles | We Are Who We Are | HBO Max
Cadillac | The Undoing | HBO Max
Skype | Grey’s Anatomy
Jose Cuervo | The Late Late Show with James Corden
Old El Paso | Rachel Ray
ADT | Million Dollar Beach House | Netflix
Lays | Chino & Nacho | “Raro” Music Video
Honey Nut Cheerios | Clouds | Disney+
Xbox | Dave | Hulu
Cheetos | Pen15 | Hulu
Dunkin’ | Upload | Prime Video
Cadillac | Jennifer Lopez + Stevie Mackey | “It’s the Most Wonderful Time of the Year” Music Video
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