BEN has attended VidCon since its inception in 2010. After a week of VidCon, CEO Ricky Ray Butler gives his take on this year’s convention. What was your biggest take away from the event? It’s been amazing to see the growth of the creator community over the last decade. At events like this, we’re finally[...] Learn More
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What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
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Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Brands that align themselves with the right personalities will see real engagement, not the fake kind.
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Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
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Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
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