What Does a Successful Micro-Creator Strategy Look Like?
With higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase conversions and tap into passionate online communities.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Insight
3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and wellness, to work and entertainment—the tech industry has ballooned over the last several years. Now more than ever, opportunity is ripe for tech companies in creator marketing.
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand their digital footprint and reach new audiences.
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Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches, and new premieres during this magical time. Bundle up in something cozy and get to watching!
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in this massive and dedicated community could be your next big opportunity.
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3 Tips for Creator Campaigns in the CPG Space
To catch (and hold) their audience’s attention in an oversaturated market, CPG companies are leaning on unique creator voices to establish a strong brand identity.
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BENlabs Take 5 with Schick Edgewell Personal Care’s Head of Marketing
BEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading in the digital-first world and leveraging entertainment to engage consumers.
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or not, national retailers started rolling out end-of-year holiday items and Black Friday and Cyber Monday deals as early as October this year. With holiday shopping and festivities kicking off earlier than ever, marketers are already in the midst of planning[...] Learn More
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators in some capacity is a critical part of their marketing strategy. But there’s more than one way to do it, including affiliate marketing and creator partnerships. In a creator partnership model, brands pay creators a flat fee or per post,[...] Learn More
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand, companies are no longer staying silent on issues that matter. And with good reason: Consumers are more socially conscious than ever before. Nearly 60% of Americans believe brands should take a public stance on social justice, racial discrimination, and environmental[...] Learn More
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Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This month’s guide is STUFFED with must-watch series and hot new releases so you’ll be all set to show off your incredible taste to family and friends—just don’t forget the GBC.
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