Insight

CEO Perspectives on the Growth of VidCon in 2019

BEN has attended VidCon since its inception in 2010.  After a week of VidCon, CEO Ricky Ray Butler gives his take on this year’s convention. What was your biggest take away from the event? It’s been amazing to see the growth of the creator community over the last decade. At events like this, we’re finally[...] Learn More

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Strategies for Influencer Marketing on Every Platform

Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.

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Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.

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A Closer Look at Binge Watching & Streaming

"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.

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