Television Copes with Covid
Television’s mission to meet the moment was vital as the demand for content of all types surged out of physical and emotional necessity. Some new habits are here to stay.
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Insight
Most Watched Content: March 2021
See the Top 10 in streaming original TV series, streaming films, Hulu original series, and music videos on YouTube from March 2021.
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What to Watch from Awards Season 2021
Though this year’s award season may look different, there remain many fantastic productions and music content to be recognized and celebrated.
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Compelling Philanthropy
Recently, a philanthropic organization leveraged the power of daytime television to bring awareness to their efforts and their mission. By featuring the stories of individuals aided through the organization’s work on Dr. Phil and Inside Edition, viewer consideration to donate increased by +10% and its brand rating increased by +18%. As nonprofits seek new ways[...] Learn More
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Content That Celebrates International Women’s Day
International Women’s Day, celebrated globally on March 8th, highlights the social, economic, cultural, and political achievements of women. The films, shows and documentaries featured in this month’s What to Watch Guide cast a spotlight on some incredible female icons, creators and storytellers. We hope you and your friends will enjoy watching with us all month long! We[...] Learn More
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The Rise of Product Placement and Influencer Marketing
Learn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
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Bending the Rules: Innovation in the World of Decentralized Content (Forbes)
Explore how traditional film, streaming and social media are changing the rules of content creation and distribution — and how brands can find loyal and engaged audiences.
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Content You’ll Fall For This Valentine’s Season
It’s that special time of year when romance—and with it the sweet aromas of flowers and chocolate—fill the air. And whether you’re trying to impress that special someone, keep the sparks flying, or embrace bachelor life and treat yo-self, Valentine’s Day can be fun for everyone. And what fun is the staple holiday for romance[...] Learn More
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Top 2020 Product Placement Integrations
With a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.
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In (Home) Theaters Now
Premium Video on Demand has proven successful for both studios and audiences. When considering things like viewer preferences, revenue split, and more, PVOD will only grow from here.
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