Advertising Week NY 2019 Recap from BEN
The team attending Advertising Week NY 2019 give their quick takes on what they learned at the event.
Read MoreNews & Insights
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
Insight
CEO Perspectives on the Growth of VidCon in 2019
BEN has attended VidCon since its inception in 2010. After a week of VidCon, CEO Ricky Ray Butler gives his take on this year’s convention. What was your biggest take away from the event? It’s been amazing to see the growth of the creator community over the last decade. At events like this, we’re finally[...] Learn More
Read More
Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
Read More
The Rise of Anthology Series and Why Brands Should Work With Them
We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
Read More
Strategies for Influencer Marketing on Every Platform
Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
Read More
How to Use AI to Scale Your Influencer Marketing Campaigns
Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
Read More
Why Non-Gaming Companies Should Reach Gaming Audiences
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
Read More
Faux Influencers. Are They Just Like You?
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
Read More
How Brands Can Play the Driving Role in the Evolving Influencer Marketing Arena
Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
Read More
A Closer Look at Binge Watching & Streaming
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
Read MoreLet’s Get Started
Ready to unleash the power of AI on your next brand integration campaign? Let’s go.