Insight

Shows Get New Life on Streaming

The current media landscape has created opportunities for producers to find new mediums for their content and extend the lifecycle of a project.

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CEO Perspectives on the Growth of VidCon in 2019

BEN has attended VidCon since its inception in 2010.  After a week of VidCon, CEO Ricky Ray Butler gives his take on this year’s convention. What was your biggest take away from the event? It’s been amazing to see the growth of the creator community over the last decade. At events like this, we’re finally[...] Learn More

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Strategies for Influencer Marketing on Every Platform

Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.

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Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.

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