Product Placement Newsletter: October 2021
The biggest industry news and key takeaways across TV & film in October and what it all means for brands trying to reach and engage audiences worldwide.
Read MoreNews & Insights
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Insight
Creating Moments That Matter
For brands willing to embrace new marketing tactics, the opportunity for product placement is immense.
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3 Approaches Every Brand Should Consider for TikTok Campaigns with Music
67% of TikTok users say they prefer to see branded content that features music and 68% better remember a brand that uses music they like.
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Streaming’s Top Content: September 2021
See the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from September 2021.
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Spooktacular Content to Stream This Month
With lots of scary, seasonal selections available to stream, you’re in for a frightfully spooktacular horror-fest this Halloween.
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Product Placement’s Increasing Lifetime Value
Nearly every broadcast and cable network now partners with a streaming platform, creating a second life for programming—and the brands featured inside the content.
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Streaming’s Top Content: August 2021
See the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from August 2021.
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The 2021 MTV Video Music Awards
The 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.
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Head ‘Back 2 School’ with These Timeless Shows & Films
It's back-to-school time! We're bringing the classroom to you with our favorite films and shows to watch in History, Biology, Phys Ed, and Music.
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Streaming’s Top Content: July 2021
See the Top 10 in streaming original TV series, streaming original films, linear TV series on streaming, and music videos on YouTube from June 2021.
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BEN Take 5 with GM’s Head of Branded Entertainment
BEN connected with GM's Head of Branded Entertainment, Sarah Schrode to discuss the company’s vision for the future of entertainment marketing.
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Product Placement, Now Starring in the Streaming Era
Brands are increasingly spending big bucks to get their goods featured in shows and films as the rules of marketing change and viewers’ attention fades.
Read MoreReady to Get Started?
Talk to BEN’s Influencer Marketing and Product Placement teams about how we can help you achieve your brand goals.