Shows Get New Life on Streaming
The current media landscape has created opportunities for producers to find new mediums for their content and extend the lifecycle of a project.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
Insight
Artificial Intelligence, Deep Learning, and How it Applies to Entertainment
The AI augmented future is an exciting one. With such a massive amount of content out there, we are committed to pushing the state-of-the-art in AI to enable brands to integrate into all forms of entertainment.
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Advertising Week NY 2019 Recap from BEN
The team attending Advertising Week NY 2019 give their quick takes on what they learned at the event.
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CEO Perspectives on the Growth of VidCon in 2019
BEN has attended VidCon since its inception in 2010. After a week of VidCon, CEO Ricky Ray Butler gives his take on this year’s convention. What was your biggest take away from the event? It’s been amazing to see the growth of the creator community over the last decade. At events like this, we’re finally[...] Learn More
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Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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The Rise of Anthology Series and Why Brands Should Work With Them
We are seeing an unprecedented amount of greenlit anthology series across all major networks; almost tripling the number of anthology series from 2017-2018.
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Strategies for Influencer Marketing on Every Platform
Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.
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How to Use AI to Scale Your Influencer Marketing Campaigns
Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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Why Non-Gaming Companies Should Reach Gaming Audiences
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Faux Influencers. Are They Just Like You?
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
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