Live, in-person music experiences are back! After over a year where fans missed out on seeing their favorite acts, the back half of 2021 is stacked with opportunity. Similar to TV and film productions, however, protocols and procedures to keep attendees safe will mean added expenses for those putting on these festivals. Brands looking for new and innovative ways to connect with enthusiasts will find outstanding opportunities to be front and center right as consumers emerge into what is expected to be a year of the strongest consumer spending growth in a lifetime.

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BEN Takeaways

A Festival For Every Brand Objective
Between emerging festivals, mid-sized established festivals and large-scale tentpole gatherings, there is truly a place for every integration and brand message. For brands looking to create lasting partnerships with producers and connections with audiences as live experiences come back into their lives, there has never been a better moment for integrations in your choice of one or many of these events.

Drive Action With Diverse Target Audiences
With the volume of live opportunities coming back online, your core consumer has never been more accessible. Whether you’re looking for broad reach by owning the stage or creating backstage experiences  that connect with a specific target, your consumers are primed to experience your brand as they engage with their favorite acts again.

Stage Dive Into Bigger Partnerships
Beyond the moments created at festivals this year, the exclusive livestream opportunities sponsors can enjoy, and the social extensions that amplify your message and reach, is the potential to build bigger connections with festival headliners. Surround superfans with music video integrations in the next big release after they see them on stage this Summer.


After missing a year of live music, festivals are anticipating huge turnouts in 2021 as fans eager to resume engaging with their favorite artists make up for lost time. What’s more, with economists anticipating consumer spending to be up nearly 10% (the strongest increase in 75 years), brands engaging these fans with integrations will reap ROI rewards not seen in quite some time. (Oxford Economics)